Well, the X-mas season is in full swing. Production has been going along with great anticipation. Sales have been picking up the closure I get to Christmas. This weekend, I will be making an appearance at the Keshmish Festival in Window Rock, AZ at the Navajo Nation Museum. December 5th & 6th.
I will be highlighting the Southwestern and Semi-Traditional apparel. Not a lot of people know that I have designed (which have been copied-poorly, and knocked off by my lesser competitors) and produced a lot of traditional and southwestern designs. I’ve made the Southwestern and traditional apparel available since the inception of Nizhoni Way Apparel. I never really highlight these designs in fashion shows because I felt I would rather highlight my talents for the broad range of clothing I do.
With my other label, DKC*fx(which also started another trend in the Native Market-SPIN-OFF COLLECTIONS), I have the outlet to do the designs that I havealways wanted to do while with NizhoniWay Apparel will be more conservative-yet elegant apparel without the vulgarity found in other collections. As I have said, “nudity is not a selling point-it’s sexy without the boobs and butt poppin’ off all over the place.” Women can be sexy without being a “tool” or a man’s “plaything” in a thong or just plain naked.
In the coming New Year, I will be implementing my next “ground breaking” project with Native Models. “Project: Model Portfolio,” the working title for now. What is it exactly and why is it going to be ground breaking? I am working with some Native American Models and a couple of photographers to help them build on fashion editorial photo shoots. I am providing real Native American fashion couture for Native Models so they can expand their portfolios.
What I’ve noticed from Native American models is that a lot of Native American models lack the fashion editorial shots they need to show high fashion designers they have the range to carry evening wear. I’ve noticed that a lot of Native American models wear a lot of their own clothing for photo shoots and let’s be honest-most models are on fixed incomes that don’t allow them to just throw away $300 on a moderate high end gown. So for my part to support the native market and expand into the mainstream market, I have been sending out (or will be sending out) original Fashions to these Native American models in hopes that they will get the photos they need to complete their portfolios. This is not a talent search or model call. The models have already been chosen and I am not accepting applications–so please spare me the emails on how to apply to break into modeling.
Why is it ground breaking? Because I’m doing it first. What other Native American designer do you know who is doing this or can rock modern fashion? Of course, it will be copied by other Native Designers and t-shirt companies and not to mention-Native Modeling agencies- and all will be insisting it’s their idea.
“Project: Model Portfolio,” has been something I ‘ve always wanted to do and something I have been doing on a smaller scale. Just look at Glacsy, they were unknown when I started working with them and I provided a great deal of fashions for their models and inspired other designers to work with them. After much disappointment from Models asking how I could help them, when these faux modeling agencies were doing nothing to promote them, I felt that it was necessary to think on a grander scale and gear my talents towards making the Native Fashion Industry about the business aspect rather than who’s the bigger “player” and who can bring the biggest “drama” to the scene.
Just like the NativeJewelry market, big institutions, legit show producers, and marketing corps are seeing the need to sign artists rather than those who are just “dabbling” in the art. The latest I’m hearing is that places like Santa Fe Indian Market and The Heard Museum are turning away from booking Native T-shirt companies from appearing in fashion shows and in their art markets but would rather have real fashion designers who sit down and sketch out their collections and go through the process of producing their lines rather than sitting at the computer, downloading images, and with a few clicks of the mouse, they have their line of t-shirts, hoodies, and sweat pants.
I know, it sounds like dissing and maybe it is, but when you spend the time on designing as I do and have someone come along and belittle what you do by taking the easy way out…trust me, you’d feel the same way. It’s not a bunch of undo grips. As I mentioned, In the Jewelry arts, a lot of the artists are up in arms about these “quick buck Charlies” who use artificial stones and prefabricated settings and pre-assembled components to produce cheaper and lesser opulent versions of their high end counterparts–while real artists are sitting at their work tables welding, and shaping stones to settings or settings to stone, and filing down stones to make a detailed facets.
I’ll admit that I have “dabbled” in the jewelry making arts but I never copied for looked to others as inspiration. I may have worked with acrylic stones and base metal pin heads and such, but the work I produced was original and never insisted that the general public pay me the same price tag as the finer artwork found in award winning jewelry work. If anything, it’s heightened my fashion designing and has broaden my design capabilities. I have much respect for those who work hard for at their art.
One thing that will change in 2009, I will not be looking to mentor anymore future designers. The Ingenue program I had going is going to no longer be…I know, I’ve been wrestling with this for the past year but I want to concentrate on Nizhoni Way Apparel and the business of Nizhoni Way Apparel. Believe me, I would like to keep inspiring and helping young Native designers to realize their dreams but someone told me that I have been spreading myself thin. Hopefully, when I have finally hired someone to do the sewing, I can re-ignite the “Ingenue Program” and have the right licensing to find sponsors. I will be finishing up with “Destiny Evolved,” in May 2009. Between now and then I will be helping Cameron finish his upcoming collection. I’m not going to completely abandon promoting great talent, I’m just going to promote them in a way that helps promote me.
With the election of the first African-American president, I do feel that anything is possible. And I feel that I have not stepped up enough to get NizhoniWay Apparel to the general public-does this mean that I will be working withevery tom, dick and Native Model Studio? NO! It just means that I will be working for myself to promote and get myself to a broader audience. If anything that I’ve learned from Myspace and from doing public appearances, is that there is a broad market for what I do and that if more people knew about me, they would buy Nizhoni Way merchandise (merch).
In 2009, Any fashion shows I appear in will be Nizhoni Way Apparel productions. I spent the first half of 2008 trusting in on organization and helping produce a show only to have them sell me short, try registering my ideas under their name, and pushing me aside to take all the glory–never-minding the fact that I was responsible for finding the talent-only to have the show flop under their “management.” Sales did suffer while I was planning and holding meetings–which they were habitually late for, while I was always on time for their meetings only to havethem keep me waiting for up to four hours and never even bothering to call me once, to let me know they were late or they were on their way! Oh yes, and let’s not forget them questioning my professionalism because I decided to move on from their lack of professionalism. They even tried insulting my design talents and boast about how much better they were at designing! It was almost worth the unpleasantness just so I could LMFAO!
Once I saw that all these people with absolutely no fashion industry experience were producing these shows-shows that were okay, I felt that with what i know about fashion show production (because that’s what they teach you in design school) and modeling casting that I would be able to produce some pretty decent fashion shows myself. So 2009 should be an interesting year.
ENDNOTE: I am happy to report that someone in the Native American community has finally stepped up to become an actual registered modeling agency. VIEWFINDER Photography has become VIEWFINDER PRODUCTIONS. Best known for their calender, “NATIVE SKINS”, Viewfinder has been handling thier Native American talent for the past year and is expanding to include all Native Talent.